The 42nd Thailand Tourism Festival will be held from March 28th to April 1st, 2024, at the Queen Sirikit National Convention Center in Bangkok.
The event, organized by the Tourism Authority of Thailand, is set to offer a wide range of distinctive tourism offerings with a focus on soft power and subculture. This year also marks the second time the event will feature the “Zero Waste to Landfills” initiative, aligning with the push towards more sustainable and zero-waste tourism. The event is expected to attract 150,000 visitors and generate 20 million visitors.
Thapanee Kiatphaibool, President of the Tourism Authority of Thailand, stated that the 2024 Thailand Tourism Festival will include a distinctive identity and attractions from five regions to inspire travelers to explore new travel experiences across Thailand. The event will also reiterate sustainable tourism practices while leveraging digital transformation and the “360 Partnership Strategy” to promote year-round travel.
The Tourism Authority of Thailand prioritizes sustainability and recognizes the importance of organizing an environmentally sustainable event. In its second year of promoting the “Zero Waste to Landfills” concept, the authority collaborates with various entities on waste management.
Source: Destinations