Julia Simpson, President and CEO of the World Travel and Tourism Council, affirmed that Dubai has succeeded in establishing its position on the global map of tourism and travel due to a combination of factors, including the city’s commitment to innovation, development of infrastructure, and flexibility in dealing with challenges. She credited the wise leadership’s directives as playing a significant role in this success.
In an interview with “Al-Bayan Al-Eqtisadi,” Julia Simpson highlighted Dubai’s forward-thinking approach to tourism. The emirate has worked on simplifying entry procedures, greatly facilitating the experience for visitors. She pointed out that Dubai’s flexible entry policies, including visa-on-arrival options, have allowed it to stay at the forefront and gain a significant competitive advantage in attracting visitors.
Simpson added that Dubai’s strategy, especially in facilitating entry procedures, is praiseworthy, making it a role model for countries aspiring to attract more visitors. Other destinations can learn from Dubai’s experience by implementing traveler-friendly policies that enhance the overall tourist experience and facilitate visitor arrivals.
She emphasized that Dubai has achieved great success in attracting high-net-worth tourists due to the entertainment options and luxurious tourism experiences provided by the city in various tourist facilities. This includes world-class shopping centers like Dubai Mall, luxurious accommodations in hotels and resorts, and more. Dubai has successfully created an environment that appeals to discerning travelers seeking high-end experiences. The city’s commitment to luxury and uniqueness has contributed to enhancing its attractiveness to wealthy individuals.