The coffee industry icon, “Beats Coffee,” the leading brand in professional and authentic coffee, has officially entered the Kingdom of Saudi Arabia by opening six new stores, affirming the brand’s commitment to enhancing its rich history and presence in the vibrant Saudi market.
This expansion in Saudi Arabia is part of the “Beats Coffee” strategy to strengthen its presence in the Middle East. After successfully entering the United Arab Emirates last year, “Beats Coffee” recognizes the tremendous potential in Saudi Arabia, renowned for its cultural heritage of respecting and embracing premium coffee.
“Beats Coffee” is renowned for its unique and rich flavors, carefully selecting the highest quality coffee beans imported from around the world. Each cup is meticulously prepared by skilled baristas to provide customers with an exceptional coffee experience. Additionally, “Beats Coffee” is committed to sustainability by offering coffee that respects farmers, the environment, and communities.
This expansion in Saudi Arabia comes amid significant growth in the coffee industry in the country. As coffee continues to hold a special place in Saudi society, “Beats Coffee” looks forward to becoming an integral part of the country’s rich coffee traditions, enhancing communication, and creating unforgettable experiences for coffee enthusiasts across the Kingdom.
“Beats Coffee” has entered the Saudi market to make a strong and clear mark on the Saudi coffee scene through its flagship store located in the vibrant Zone area in Riyadh. The brand has strategically reinforced its leading position through sales outlets in key locations throughout Riyadh, including Sheikh Jaber, Al Munsiyah, Euromarche, Al Takhassusi, and Granada Mall. This emphasizes “Beats Coffee’s” dedication to maintaining quality and excellence while embracing the local coffee culture in Saudi Arabia.
The flagship “Beats Coffee” stores feature a “Discovery Bar” where guests can embark on a personal journey into the world of coffee. They can savor the experience of “Beats Coffee’s” origins and distinctive blends through a full sensory experience led by baristas. The coffee is presented in a range of unique beverages, such as Havana Cappuccino, Black Tie, and the classic V60, each bearing the signature touch of “Beats Coffee.