In a significant step marking the beginning of an exciting journey, AlUla unveiled its first global brand campaign titled “Renewal Across Time.” The campaign revolves around presenting the essence of AlUla to the world with a unique character reflecting its spirit from a renewed perspective, aiming to enhance the destination’s appeal and attract more visitors from around the globe.
The “Renewal Across Time” campaign goes beyond the traditional concept of marketing tourist destinations, relying on data analysis and targeting nine major markets worldwide in six different languages through various marketing channels. The campaign launch includes distinctive events targeting travel and media partners in six major cities worldwide: Dubai, London, New York, Paris, Shanghai, and Mumbai. The goal is to narrate AlUla’s story in a captivating way and ignite the spark of the campaign.
Philip Jones, Head of Tourism at the Royal Commission for AlUla, stated, “Over the past few years, AlUla has solidified its position as a distinctive destination that global travelers include in their preferred travel lists. However, the ‘Renewal Across Time’ campaign represents the next chapter in this ongoing evolution. Through this campaign, we can broaden the scope of the dialogue on the global stage and communicate more extensively about AlUla’s allure, characteristics, and aspirations. We affirm that the best of AlUla has not been seen by the world yet, and we invite everyone to participate in this exceptional journey.