The Ras Al Khaimah Tourism Development Authority and the Ministry of Heritage and Tourism in Oman, in collaboration with Imran Group, have launched the “Double the Adventure” campaign. It is the first joint promotional campaign between the two parties aimed at encouraging visitors to explore the nature of Ras Al Khaimah and the neighboring Governorate of Musandam in Oman in an adventure-filled journey during the upcoming summer season. Through this partnership, the summer campaign invites travelers to double their adventure by enjoying the fun and beauty of nature, creating unforgettable memories in both destinations. To further incentivize travelers, the promotional campaign highlights the “Kids Go Free” offer available at many hotels and tourist destinations in Ras Al Khaimah and Musandam.
The “Double the Adventure” campaign was officially unveiled at the recently concluded Berlin Travel Expo. The campaign comes after the signing of a memorandum of understanding between the tourism authorities in November 2023 to implement promotional and marketing initiatives for both destinations. The campaign emphasizes to travelers how to make the most of their experience by visiting two destinations located just 90 minutes apart by car. It aims to attract visitors by highlighting the ease of crossing borders and the shared natural beauty of the Great Hajar Mountain range, as well as the rich history and cultural heritage shared between the two regions.