Alongside the launch of its flagship exhibition in the Jumeirah area of Dubai, Al Khayyat Investments unveiled the innovative fitness and lifestyle brand, Befit. This brand represents the fitness and lifestyle arm of Al Khayyat Investments, now integrated into the Befit brand as a cornerstone for commercial clients. This strategic move ensures that Al Khayyat Investment’s partners, including health clubs, hotels, residential complexes, and government entities, receive tailored support and specialized solutions under the Befit brand umbrella.
Befit’s commercial products and solutions encompass entertainment and leisure, with partnerships like Brunswick Bowling, the leading provider of entertainment centers worldwide. Other Befit ventures include outdoor fitness systems and specialized flooring, covering designs and construction of paddle tennis courts, running tracks, sports fields, and more.
Befit’s vision, originating from Dubai, aims to redefine fitness for individuals and communities seeking fitness-related products, whether individuals, sports centers, government entities, or the hospitality sector aiming to develop and enhance their facilities. This new concept offers retail and commercial customers a distinctive experience with a diverse range of Befit products, including leading equipment and technologies.
Befit enjoys a long-term relationship with Life Fitness as its exclusive distributor in the region excluding Saudi Arabia. Additionally, it serves as the exclusive distributor for brands like My Equilibria and Core Health & Fitness, and the preferred distributor for leading brands like Concept2, Assault Fitness, and Rogue Fitness.
Munther Abbasi, CEO of Befit, stated, “We are very proud to introduce a modern, unprecedented concept to the community that works to transform fitness for everyone, ensuring customer happiness and satisfaction. We look forward to connecting individuals, brands, and ideas within Befit centers across the region, as we expand the reach of this concept on a broader scale