Mahmoud Al-Nashit
Bahraini journalist specializing in tourism media
The most prominent event currently at the Arab and international levels is the anticipated Arab Summit hosted by the Kingdom of Bahrain, following tremendous efforts through extensive preparations and facilitations to welcome Arab leaders and their entourage, numbering over 2000 individuals including diplomats and journalists. They will showcase the country on various fronts, starting from the international airport through their residence and transportation between the summit venue and utilizing their remaining time for tourism and shopping.
The guests visiting the country are diverse, including returning visitors and first-time visitors alike, each seeking new experiences to witness firsthand and convey their impressions back to their home countries, serving as genuine ambassadors whose impressions are invaluable compared to any paid advertisement in any media outlet. Today, increasing their audience by thousands is incredibly easy and rapid.
The Arab Summit launches from Bahrain to the world, drawing significant attention, with all media coverage serving as marketing and promotion for the Kingdom and its advanced diplomatic achievements at the forefront. The country is administratively advanced in managing this event professionally, providing all comforts in terms of transportation and hotel hospitality across various international categories, owing to its infrastructure and facilities that attract global capital for investments in various sectors.
The role of the Ministry of Foreign Affairs in this event is pivotal, supported by various other sectors including security and media. Tourism also plays a crucial role in preparing tourist facilities and providing competent tour guides who possess ample experience, knowledge, and skills to directly convey the historical and cultural messages alongside the country’s future plans to the guests, who in turn share them with their respective countries according to their specialization.
Tourism in the Kingdom of Bahrain extends beyond tranquil island beaches, catering to diverse tastes due to its diversity and rich heritage and illustrious history, having interacted with numerous civilizations from East to West. Its historical sites vividly reflect this, as do the varied cultural events and entertainment festivals that have attracted visitors from all over the world, thanks to concerted efforts to enhance tourism in general.
Participants in the Arab Summit will depart with new discoveries they made firsthand, perhaps unintentionally showcasing tourism in the media, opening up new avenues for launching new tourism projects or improving and developing existing ones for the better.