Hotel preparations have reached their final stages during the Eid al-Fitr period by creating diverse offerings aimed at attracting a larger segment of guests. Most hotels have restricted vacations for their staff during the holidays in anticipation of welcoming visitors.
With expectations of hotel occupancy rates ranging between 85 – 95% during the Eid holiday, Dubai’s hospitality sector has mobilized all its resources to accommodate the influx of visitors.
This anticipated surge is supported by local and Gulf tourism, which accounts for over 60% of room occupancy, according to reliable sources in the hotel sector.
Hotel room prices have risen in line with increased occupancy rates, especially in hotels near shopping centers and popular beachfront properties, as well as those located on Sheikh Zayed Road.
Sam Al Asmar, Vice President of Revenue and Distribution at Rotana Hotels, stated that with the long Eid holiday approaching, reservation rates are expected to exceed 95%, with an average stay of two nights. This is backed by early indicators showing increased demand from various markets, especially from the GCC countries and the local market.
Al Asmar added that over 23% of reservations have been made early through the Rotana Rewards loyalty program, offering guests the perfect opportunity to secure the best rates. The majority of reservations came from the UAE, GCC countries, the UK, Germany, Europe, the USA, and China, indicating significant interest in Rotana hotels from both domestic and international tourists.