The globally renowned luxury hospitality company is actively seeking opportunities for expansion in both summer and winter destinations, major cities, and key American markets, aligning with its “Mission 2030” strategic vision. Jumeirah Group, a leading luxury hospitality company under Dubai Holding, has laid out ambitious plans to double its asset portfolio by the year 2030. These plans are in harmony with its prominent position in the United Arab Emirates and its determination to further expand operations in major global markets. The group’s strategies encompass strengthening its presence in Europe, leveraging its strong presence in cities such as London, Capri, Mallorca, and Geneva to acquire luxurious properties in other key cities. Additionally, Jumeirah aims to explore expansion opportunities in the United States and capitalize on robust growth prospects in Asia and the Pacific region, extending beyond its current holdings in China, Bali, and the Maldives.
These plans are integral to the “Mission 2030” strategy, emphasizing the group’s increased focus on brand development, providing distinctive guest experiences, and bolstering its position through the acquisition of unique assets. Implementation of these plans is set to commence in 2024, incorporating health and wellness programs into the customer journey based on lifelong learning and inclusivity principles. The group also plans to introduce new family experiences with a focus on knowledge acquisition, self-discovery, environmental consciousness, art, and cultural integration.
Katrina Gianokoa, CEO of Jumeirah Group, stated, “The luxury hospitality sector continues to witness growth, responding to the evolving demands of customers, particularly from the millennial and Generation Z demographics. As a competitive brand, we must continue our commitment to leadership and innovation to keep pace with this evolution. ‘Mission 2030’ has been developed to enhance the Jumeirah brand for regional and global success in the luxury hospitality sector. This strategy focuses on four key areas: international expansion, brand and product development, operational excellence, and supporting businesses, aiming to sustainably double the size of our asset portfolio by 2030, while enhancing our brand experience to meet the diverse and evolving requirements of our guests.
Sustainability is an integral part of ‘Mission 2030,’ with a focus on three main pillars: environment, individuals, and governance. Jumeirah is particularly committed to biodiversity conservation by removing carbon from its operations, designing environmentally friendly buildings, ensuring strong supply chain governance, and fostering diversity and inclusivity, considering the presence of sensitive ecosystems surrounding its hotel locations.