The “MOTB Etisalat” a favorite among everyone in its eleventh edition as part of the twenty-ninth Dubai Shopping Festival, offers a unique opportunity for Dubai residents and visitors to explore new brands and innovative culinary concepts. The market is also a crucial platform supporting emerging talents, designers, and retailers in the region, making it an ideal choice for startups and local brands to showcase their offerings.
The market is one of the distinctive annual events in the festival, evolving year after year. Opening its doors on January 5th, it continues until January 14th, 2024. The market has grown to be the largest and best with each edition since its launch eleven years ago.
Spanning 17,800 square meters this year, the market is hosted by the Dubai Design District, a preferred destination for creators and designers in Dubai. This location provides an ideal setting for brands to offer unique experiences, including exclusive shopping activities, food outlets, delicious cuisine, live events, and performances.
The “MOTB Etisalat ” aims to provide a distinctive platform for youth to explore unparalleled experiences, such as favorite fashion trends from the past, handmade home products, limited-edition fashion designs, and handcrafted contemporary jewelry. Visitors can discover and acquire these unique products during their exploration of the market.
The careful selection of vendors is a key reason for the success of the “Etisalat MBC Market.” Vendors undergo meticulous approval after thorough scrutiny to ensure they offer unique experiences for visitors. The market also highlights emerging talents in the region, particularly young designers and startups. Brands established for four years or less are eligible to participate.
The selected brands change in each edition, keeping the market a center for supporting new businesses. This contributes to making the market a unique destination for visitors and shoppers, enhancing community bonds by emphasizing the crucial role played by local brands in promoting Dubai’s identity and the region as a whole.
Emerging Brands:
The support provided by the “MOTB Etisalat” to emerging brands in its current edition is unprecedented. A wide range of sectors is represented, offering visitors unique and trendy products. Some of the participating brands include “90.s Memories Club,” “90.z Kids Club,” “Adore Sand,” “Alnihaya,” “Cléio & Co,” “E3K Jewellery,” “Horrible Pear,” “Jokes Aside,” “Lurk in Shrubs,” “Odis Studio,” “Pamuke,” “Rai The Label,” “Rewind Apparel,” “SWEY,” “The Purple Tag,” “TOPVIBES,” and “Upcoming.”
Small project owners emphasized the importance of participating in the “MOTB Etisalat” and what it means for their businesses. For example, the local jewelry brand “ODIS” presented a fantastic and contemporary collection of jewelry entirely produced in its studios in Abu Dhabi using 100% recycled materials.
The MOTB Etisalat welcomes visitors from Monday to Thursday from 4:00 PM to 10:00 PM, Fridays from 4:00 PM to midnight, and Saturdays and Sundays from 12:00 PM to midnight.