The Sultanate of Oman is participating as the guest of honour at the 2024 edition of the Berlin World Tourism Exchange (ITBBerlin), which will run from 5 to 7 March 2024.
Haitham bin Mohammed Al Ghassani, Director General of Tourism Promotion at the Ministry of Heritage and Tourism, said that the aim of participating in the itb_berlin is to maximize the benefit of this global event by implementing marketing campaigns before, during and after participating in the exhibition in the German market in particular and in some other target markets.